Apprenticeship is the New Job Perk

Here’s Why Employers Should Talk About It

Apprenticeship = Professional Development With a Purpose

In a tight labor market, employers are learning how to stand out. One of the most powerful tools they already have? Apprenticeship.

Every company is looking for ways to attract quality applicants. Whether you’re hiring entry-level workers or building your next generation of skilled talent, job seekers want to know one thing: “What kind of future can I have here?”

That’s where apprenticeship makes all the difference.

People don’t just want a job—they want a career. And apprenticeship offers exactly that. When companies talk about their apprenticeship opportunities in job postings, on their website, or in interviews, they’re showing applicants that their company is invested in them.

It’s not just a nice-to-have. It’s a major draw. According to NPR, some companies offering apprenticeship saw such high interest, they had to take down their postings after just a few days.

Leverage apprenticeship openings at your company with these tips and tricks.

An apprentice receives guidance on operating a CNC machine.

But Here’s the Catch—You Have to Talk About It

Many companies offer apprenticeship opportunities through AJAC, but forget to include that information in their job listings. That’s a missed opportunity to stand out.

Instead, employers should:
✅ Add a sentence about AJAC apprenticeship to every relevant job description
✅ Use titles like “Apprentice Machinist” to target early-career job seekers
✅ Display AJAC’s partnership badge on their website
✅ Post apprenticeship opportunities on AJAC’s site for free
✅ Use internal flyers to encourage current employees to apply

Not only does this expand your applicant pool—it also tells a bigger story about your company’s culture and values.

Download AJAC's Partnership Badge

An AJAC apprentice talks with a coworker while operating a forklift.

Get More Applicants. Build a Pipeline. Tell Your Story.

AJAC partners can take it even further by letting us help share your apprenticeship journey. We create videos, blogs, flyers, and more to highlight how apprenticeship has shaped your workforce—and it’s all free to you.

Apprenticeship doesn’t just help your current employees. It helps you attract the next ones, too.

Want to leverage your AJAC partnership in your recruitment strategy?

Reach out to us today—we’ll help you get started.

Connect with AJAC's Marketing Team